- venture
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a new business activity or project that involves taking risks:
• She identified potential customers for a new business venture she was evaluating.
a business activity in which two or more companies have invested together:• Saudi Arabian and Japanese officials agreed on a joint venture to build oil refineries in both countries.
[m0] ▪ II. venture venture 2 verbif a company or investor ventures into an area of business or investment, they become involved in it for the first time:• The entertainment concern is venturing into a different field of computer animation.
• Some investors ventured into blue chips to put idle cash back to work.
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Ⅰ.venture UK US /ˈventʃər/ noun [C]► a new business activity: business/commercial venture »The firm is looking overseas for more lucrative business ventures.
»The total value of venture investments increased to $5.6 billion in the second quarter.
»The American car giant and its venture partner in China are investing millions of dollars to explore ways of reducing reliance on petrol.
»create/form/set up a venture
»finance/fund/invest in a venture
Ⅱ.venture UK US /ˈventʃər/ verb► [I + adverb/prep] to start a new activity, start thinking in a new way, or start doing an activity in a new place: venture into sth »There are some excellent deals for new investors venturing into the electronic marketplace.
»Meanwhile, the insurer has ventured beyond insurance with the launch of its first unsecured personal loan last week.
»The company has finally decided to venture overseas.
► [T] to say something when it is risky to do this: venture a guess/opinion/judgement »I don't have enough knowledge to venture a judgement.
»I was too shy to venture a comment.
Financial and business terms. 2012.